This is what's known as the 90/10 rule in construction: 90 percent of the client's satisfaction is achieved during the last 10 percent of the job. While promising first phases are milestones to recognize, only a completed project is the sole decider of success, and so much of a build is decided in those final stages.
The 90/10 rule should be a mantra among construction firms, as it takes a lot of determination and focus to carry a project to a strong and satisfying close. Here's some more context for the rule, and how construction companies exemplify it in their work:
Comparable to the 'last mile'
One way to understand the 90/10 rule is by comparing it to the "last mile" concept of logistics. The last mile refers figuratively to the final phase between service delivery and the customer. For ecommerce companies, it means the distance between their distribution hub and the customer's front door; while an order may make it to that hub with no problem, it's the last part of the delivery's journey that determines success. Was the package damaged in the truck? Was the package at the doorstep or on the front sidewalk? Was it on time? The general sentiment behind the last mile is that good starts are all for naught if the effort isn't carried through to the very end.
The same pattern can be seen in a number of industries, including construction, which is where the 90/10 rule originates. The slightest delay, lapse in communication or missing the mark on quality in the last leg of the build will leave a longer lasting impression than any fast start.
Keystone lives by the 90/10 rule
As a dedicated Design/Build firm, Keystone Construction Company lives by the 90/10 rule, and is committed to using it as a guiding principle for every project and client. Instead of just being contracted for a portion of the entire job, Keystone is there for the entire duration of the project, from conception to delivery. This gives us the type of comprehensive perspective needed to carry momentum throughout the entirety of a project.
Contact us today for more information about our services and how we can help with your next project.